What is Digital Signage?Simply put it's a display device which is used as an in-store sign to present constantly changing, computer generated, full motion video, photo-realistic graphics, text, and animation. MORE: Why use Digital Signage?Few things are as important as getting the right message to customers at the right time. Digital signage provides a powerful tool to reach your customers directly in-store, where they make their buying decisions.
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Where can it be used?RetailThe retail impact of a Digital Signage Network is sensational - reinforcing brand identity, motivating customers, and moving products more quickly and efficiently than ever before.RestaurantsSchedule your images by the hour as they are appropriate. For example: breakfast specials change to lunch specials at 10:30am, and lunch specials change to dinner specials at 3:30pm.Entertainment VenuesCinemas and casinos can especially benefit by creating an instant interest in messages by using motion.MallsMake your message stand out from the crowd.Shoppers are bombarded by advertising from every angle, so how do you catch and keep their attention? Put your advertisers' message in motion and stop shoppers in their tracks with an exciting, new, attention-grabbing digital sign. AirportsThe increasing need to be on time and on target is driving advertisers and merchandisers to search for new retail opportunities to enhance their existing marketing plans and revenue stream. |